The transition from the classic ELE logo to the new logo

Date posted: 4th August 2017 10:14

As you are aware, we recently launched the new ELE International logo, a logo that is representative of our innovation and commitment to product development and customer needs. The new logo has a contemporary look without losing sight of our history, as we understand the old, classic ELE logo has been a symbol of quality and innovation in material testing for the past 56 years.

The new logo doesn’t mean our classic logo is no longer valid and we fully understand the cost implications this may have on distributors. We do not expect distributors to change all marketing materials/products labels etc. immediately, as this is sometimes not viable.

Here at ELE International, we are taking the approach of phasing in our new logo. So as and when we update internal and external promotional materials we will replace our classic logo with the new logo and the same strategy is being used for all our product branding. Currently, we still have items being shipped out with the classic logo and any new stock being manufactured will have the new logo applied to it. The end target being all stock and promotional materials to have the new ELE branding applied to it.

We understand this process will not happen overnight and urge all our distributors to adopt the same “phasing in” method we are using, as it is most cost effective and time efficient method to use.

If you have any queries/questions regarding the new branding or require any assistance, please do not hesitate to contact the marketing department at

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